See the full value of your sports partnerships.
Partnership data is fragmented across reports, markets, and platforms. Merito brings it into one intelligence layer — so sponsors and sports properties can see what was delivered and decide what to do next.
For brands, sponsors, clubs, leagues, agencies, and federations.
Partnership portfolio
North Region · 6 partnerships
Reported exposure
€4.82M
▲ vs prior +12%
Audience reach
38.4M
▲ vs prior +6%
Markets
9
Period-over-period trend
Exposure value indexAsset contribution
Channel breakdown
The problem
Your report may show exposure. It may not show the full picture.
Sports partnership performance is reported through disconnected tools, inconsistent methods, and delayed analysis — making it hard to know what was delivered, how assets compare, and where the next decision should come from.
Fragmented visibility
Different partners get tracked in different tools — Blinkfire for branding, Kangu for esports, manual Excel for the rest. There is no single source of truth.
Inconsistent measurement
Every market and agency uses its own definitions, assumptions, and valuation methods — so reported numbers rarely compare like-for-like.
Asset-level blind spots
Portfolio totals hide which placements, rights, and activations actually drove the result — the detail gets lost in the summary.
Delayed decisions
By the time the report lands, the season is half over — renewal decisions get made blind, without the evidence in hand.
The solution
What becomes clearer with Merito?
Know what was delivered
Track exposure across broadcast, digital, social, and event touchpoints — so you see exactly what each partner received, not just what was promised.
Know what performed
Compare the value each asset and channel contributed against real market deals — so performance is judged on comparable terms, not gut feel.
Know what to do next
Turn the evidence into a clear next step — renew, reallocate, repackage, or walk away — backed by a report stakeholders can actually trust.
Product discovery
From scattered partnership data to a clearer commercial picture.
See every partnership, market, asset, and reporting period in one structured view — with confidence labels on every figure.
- Structured views, not static decks
- Confidence labels on every figure
- Built for comparison and reporting
Illustrative interface. Available metrics depend on the selected data sources and measurement methodology.
Portfolio intelligence
Total portfolio
€4.82M
▲ +12% vs prior
Partners
6
across 9 markets
Reporting periods
4
quarterly
| Partner | Market | Reported | Trend | Status |
|---|---|---|---|---|
| Atlas Energy | Brazil | €1.24M | +14% | Verified |
| Vertex Bank | Poland | €0.92M | +8% | Verified |
| Orbit Air | Türkiye | €0.71M | −3% | Estimated |
| Lumen Tech | South Africa | €0.58M | +22% | Modelled |
What Merito helps you do
Each capability answers a commercial question.
Not a generic feature grid — every tile maps to a decision your team actually faces.
See what was delivered
A sponsorship lead asks what their partner actually received across every channel. Merito organizes the exposure evidence into one structured view.
Find your highest-value assets
A brand manager asks which placements earn their keep. Move from portfolio totals to asset-level contribution and find what truly drives value.
Compare partnerships across markets
A regional lead asks how Brazil compares to Poland and Türkiye. Put partners, clubs, and markets on one consistent, comparable basis.
Build the renewal case
Before you negotiate renewal, see exactly what the partner received last season — not what was in the proposal. Build the case on delivered evidence.
Align sponsors and rights holders
Both sides ask whether they are measuring the same thing the same way. Give sponsors and clubs a shared language for exposure, methodology, and value.
Create executive-ready reporting
A CMO asks if they can show the board what they got for their money. Turn complex analysis into clear views leadership can act on.
A repeatable workflow
Structure the partnership once. Keep learning from it.
The same five-step logic runs on every match, market, and season — so results stay comparable over time.
Sample
Draw a representative sample of broadcast minutes from the match or period being measured.
Read the clock
Detect every sponsorship-relevant moment by timestamp — LED boards, jersey chest, pitch inflatables, press walls.
Read the scene
Classify what is on screen at each moment: which brand, which asset, how visible, and for how long.
Match
Match each detected brand to the official partner roster and contract — so exposure is tied to a real agreement.
Aggregate
Roll the moments up into exposure value, asset contribution, and market benchmarks — every figure labelled Verified, Modelled, or Estimated.
Data is organized from available sources — no automatic ingestion is promised unless a real integration is in place.
Built for your side of the table
A use case for every part of the partnership.
Know which partnerships deserve more attention.
Merito helps sponsorship and marketing teams compare partnership performance, identify underused assets, and prepare a stronger basis for investment decisions.
- Compare partnership performance
- Identify underused assets
- Strengthen investment cases
Make your commercial inventory easier to understand.
Use structured performance evidence to communicate delivered value, support partner conversations, and identify opportunities for stronger packaging and activation.
- Communicate delivered value
- Support partner conversations
- Find packaging opportunities
Create more consistent reporting across clients and markets.
Standardize partnership analysis and reduce repetitive manual work across portfolios, campaigns, and reporting cycles.
- Standardize analysis
- Reduce repetitive work
- Consistent cross-market reporting
Build a clearer view of commercial performance across properties.
Bring partnership intelligence together across clubs, markets, competitions, and commercial programs.
- Cross-property intelligence
- Club & market comparison
- Commercial program overview
Trust & methodology
Clear outputs require clear assumptions.
Merito makes partnership measurement easier to review, discuss, and compare. Each result shows what was measured, which sources were used, and where estimates apply.
Defined inputs
Every number has a source — a broadcast recording, a club's public partner list, or a market benchmark. Never an estimate without a label.
Transparent methodology
Verified = a price confirmed against the contract. Modelled = calculated from partnership scope and property size. The two are never blended into one figure without distinction.
Comparable framework
The same five fields for every detected sponsor, across every property — so results compare across markets and seasons.
Every figure carries a confidence label — so you always know how much weight to put on it before you act.
Proof of concept
SK Slavia Praha vs Bohemians 1905 — live detection.
We ran Merito's detection on the broadcast of a single first-league match. The system identified 19 brands on screen and verified 6 of them directly against the clubs' official partner rosters. Brands like eToro, Chance, and Fortuna were matched to real agreements, while competition graphics such as Chance Liga were correctly excluded from sponsor counts.
19
brands detected on screen
6
verified against official rosters
19 brands detected in total · 6 verified against official rosters · competition graphics excluded from sponsor counts.
| Detected brand | Asset | Status |
|---|---|---|
| eToro | Jersey chest | Verified |
| eToro | LED boards | Verified |
| Chance | LED boards | Verified |
| Fortuna | LED boards | Verified |
| Chance Liga | Competition graphic | Excluded |
See a live detection walkthrough on your market.
Ready to see the full picture?
Get a personalised walkthrough of how Merito can help your team structure, measure, compare, and communicate sports partnership performance.
No credit card required. A focused walkthrough based on your market and partnership objectives.