For brands and agencies

Invest in the right partnerships. Know what each one returns.

Merito shows you where your category is still open, what a fair price is and what every partnership delivered, logo by logo.

Market map

See where your category is still open.

Every club, league and event in the region, with who holds your category, who your competitors back and which properties reach your audience.

  • Open and taken properties for your category
  • Competitor portfolios and their share of category spend
  • An AI brief on every club and event: positioning, sponsor fit and activation ideas
Where your category is still openBeauty, running events, Hungary
City half marathon, Budapest17,285 runnersOpen
Road race series, full calendar33,365 runnersOpen
Trail running series2,904 runnersOpen
Women's running gala4,512 runnersTaken
Next editions in 2027Measured
Fair value

Pay a fair price, not their rate card.

Before you sign, see a fair-value range for the asset from comparable deals in the same sport and country. Negotiate on benchmarks, not on the property's own numbers.

  • A range with a confidence level, never one number
  • Comparable deals in the same market
How we price a partnership
How close is the model?Sponsorship revenue, two top-flight clubs
Club Awithin 7%
€9.0M
€8.4M
Club Bwithin 10%
€3.8M
€4.2M
Merito fair-value modelRevenue the club reported
8,800+ deals pricedVerifiedModelledEstimated
Automatic reporting

See what every partnership delivered, logo by logo.

Merito Vision reads your logo in broadcasts, club posts and video and credits only the channels your placement actually reaches.

  • Every detection with the frame as proof
  • Measured and estimated always shown apart
  • All your partnerships, period against period
Partner report

Principal partner

First-league football club, 1 Jul to 23 Sep 2026, 9 matches

66,816Stadium spectators, from official match reportsMeasured
91 of 299Club posts showing your logo, found by Merito VisionMeasured
1,214,438Video plays on club postsMeasured
239Media articles about the clubMeasured
791,865TV viewers across 9 broadcastsEstimate
ReachAvailable once the club connects Meta InsightsMissing
Monitoring

Track every competitor move.

See when a competitor signs, renews or walks away, and which properties in your category open up.

  • Alerts on your category and your competitors
  • A digest of the moves that matter to you
Latest in your marketLive
New partnership spotted in the news

A brand in your category signed with a first-league club. Added with its source.

Attendance updated after round 9

Season averages recalculated for every first-league club.

Sponsors changed on a club's partner page

Flagged for review before the record is updated.

See your market before your competitors do.