Trust & methodology
Clear outputs require clear assumptions.
Merito makes partnership measurement easier to review, discuss, and compare. This page outlines our measurement approach and will be expanded as the platform matures.
Data ingestion
Partnership data is organized from available sources — broadcast observation, digital and social reports, audience indicators, and campaign inputs. No automatic ingestion is promised unless a real integration is in place.
Algorithmic benchmarking
Exposure, reach, and asset contribution are normalised using a consistent valuation framework so partners, markets, and periods compare on a like-for-like basis.
Evidence-based insights
Every output labels what was verified, modelled, or estimated — so reviewers see the assumptions behind each figure before acting on it.
Verified = a price confirmed against the contract. Modelled = calculated from partnership scope and property size. The two are never blended into one figure without distinction.