For clubs, leagues, federations and events

Sell more sponsorship. Prove what every partner gets.

Merito shows you which brands already spend in your sport, what your packages are worth and what every partner got from you, in reports that build themselves.

Find

Find the brands already spending in your sport.

Merito lists every brand that sponsors your rivals but not you, ranks them by how well their audience fits yours and shows what they pay elsewhere.

  • Prospects ranked by audience fit
  • What each brand pays at comparable clubs
  • An AI brief on every brand: positioning, sponsor fit and activation ideas
Brands that sponsor your rivals, not youFirst-league football club
Sports and fitness, national brand
Fit 87
Sponsors 16 clubs in your sport€14K a year elsewhere
Retail and e-commerce, regional brand
Fit 84
Sponsors 5 clubs in your sport€19K a year elsewhere
Automotive, national brand
Fit 82
Sponsors 5 clubs in your sport€12K a year elsewhere
Fashion and apparel, global brand
Fit 79
Sponsors 5 clubs in your sport€45K a year elsewhere
4 of 12 prospects, ranked by audience fitModelled
Fair value

Price your packages against the market.

Every asset gets a fair-value range from comparable deals in your sport and country, checked against what clubs actually report. Walk into the meeting with a number you can defend.

  • A range for every asset: shirt, LED boards, naming rights
  • Benchmarks from comparable clubs in your league
How we price a partnership
How close is the model?Sponsorship revenue, two top-flight clubs
Club Awithin 7%
€9.0M
€8.4M
Club Bwithin 10%
€3.8M
€4.2M
Merito fair-value modelRevenue the club reported
8,800+ deals pricedVerifiedModelledEstimated
Automatic reporting

Send every partner a report in minutes.

Merito Vision finds each partner's logo in broadcasts and club posts. Attendance, TV audience and media coverage are added, every number labelled by its source.

  • One partner or all of them, for any period
  • Add a note, hide what isn't relevant, then send
  • Renew with a season of evidence, not screenshots
Partner report

Principal partner

First-league football club, 1 Jul to 23 Sep 2026, 9 matches

66,816Stadium spectators, from official match reportsMeasured
91 of 299Club posts showing your logo, found by Merito VisionMeasured
1,214,438Video plays on club postsMeasured
239Media articles about the clubMeasured
791,865TV viewers across 9 broadcastsEstimate
ReachAvailable once the club connects Meta InsightsMissing
Monitoring

Know when a rival signs.

Merito keeps watching your league: new partnerships, sponsors leaving, attendance and media coverage.

  • Alerts when a brand in your category signs with a rival
  • A digest of the moves that matter to you
Latest in your marketLive
New partnership spotted in the news

A brand in your category signed with a first-league club. Added with its source.

Attendance updated after round 9

Season averages recalculated for every first-league club.

Sponsors changed on a club's partner page

Flagged for review before the record is updated.

See your market before your competitors do.